Design Currency video goes viral

Matt Warburton, March 31, 2021 at 10:51 AM

What gives design value? It took 1 money counter and 2218 custom bills to find out.

This amazing stop-action video promoting the Design Currency conference, created by Giant Ant Media under the direction of Rethink is creating quite a buzz in the online design world.

You can also see a Flickr gallery showing how the video was made here.

Creative Credits:

Rethink:
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory O'Sullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne

Giant Ant Media:
Director/DP/Editor/VFX: Jay Grandin
Director/Animator/Editor/VFX: Todd Smith

Wave Productions:
Audio Producer/Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics"