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Miruka is the Founder, CEO and Lead Strategist of ATOM-tdf, a Business Innovation and Brand Strategy firm based in Nairobi, Kenya. He has over fifteen years experience in entrepreneurship and is a pioneer and thought leader on Brand Strategy in Kenya. Martin is traveling to Vancouver to speak at Design Currency 2010 and took some time to share his thoughts in this interview.

Lets begin with a difficult question: How do you make a calculator that will measure the value of design? Part of me feels like completely defining the value of design, or attempting to do it emperically, is much like asking the question "where is the rainbow?" Depending on where you stand, it's going to appear to be in a different place...