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John was Proctor & Gamble's first executive dedicated to leading and shaping the company's external design and innovation relationships. In 2007, John founded A Better View Strategic Consulting, LLC to "enhance the intersection of creative relationships". John answers a few questions about Design Currency 2010 in this interview.

Lets begin with a difficult question: How do you make a calculator that will measure the value of design? Part of me feels like completely defining the value of design, or attempting to do it emperically, is much like asking the question "where is the rainbow?" Depending on where you stand, it's going to appear to be in a different place...