Schedule

Schedule
Design Currency 2010 offers designers, business leaders and policymakers the opportunity to experience current design thinking. Reshape your understanding of the value of design. Design has the power to influence our core values, our identity, our expectations and our world view. Design brings clarity and enhances meaning.

We will connect, interact and strengthen our common knowledge base.

Download a PDF of the schedule.

FRIDAY 23 April
9:00 - 1:00 GDC Scholarship judging @ Capilano University
SATURDAY 24 April
9:00 - 5:00 GDC Annual Meeting @ Coast Harbour Hotel
SUNDAY 25 April
9:00 - 5:00 GDC Annual Meeting  
7:30 - 10:30

Dinner with a Side of Design 1

Theme: Culture
limited seating, purchase ticket in advance

@ The Irish Heather
MONDAY 26 April
9:00 - 5:00 Icograda Executive Board Meeting  
7:30 - 10:30

Dinner with a Side of Design 2

Theme: Sustainability
limited seating, purchase ticket in advance

@ The Irish Heather
TUESDAY 27 April
9:00 - 12:00 Icograda Executive Board Meeting @ Vancouver Convention Centre (Canada Place)
1:30 - 5:30 Icograda Regional Meeting  
5:30 - 7:00 PRE-REGISTRATION  
7:00 - 8:30

Keynote: Defining the Value of Design

Helen Walters (United States), Don Ryun Chang (Korea), Cameron Sinclair (United States)

presented by:
Vancouver Economic Development Commission

 
8:30 - 10:30 Welcome Reception  
WEDNESDAY 28 April
8:00 - 8:45

BREAKFAST
Why sitting still is not an option

Mark Sackett (United States)

@ Vancouver Convention Centre (Canada Place)
9:00 - 9:30 Welcome Remarks
9:30 - 10:30

SUSTAINABLE CITIES

Panel Discussion

Cameron Sinclair (United States), Peter Busby (Canada), Bruce Haden (Canada) (moderated by Robert L. Peters)


10:30 - 10:45 COFFEE BREAK  
10:45 - 11:30

Presentation

Peter Busby (Canada)

 
11:30 - 12:15

VALUE FOR THE BRAND

Listen, Creating value for the brand

Oscar Pena (The Netherlands)

 
12:15 - 1:30 LUNCH  
1:30 - 2:15 Defining Design’s Value

Discussion Group

 
2:15 - 3:00

PASSION FOR THE BRAND

Passion for the Brand 1

Martin Miruka (Kenya)

 
3:00 - 3:15 COFFEE BREAK  
3:15 - 4:00

If it works in India...

Ashwini Deshpande (India)

 
4:00 - 4:45

Why We Brand, Why We Buy

Debbie Millman (United States)

 
4:45 - 5:30

Changing Design

Brian Collins and Leland Maschmeyer (United States)

 
5:30 - 5:45

Day 1 Wrap Up

Dave Mason - MC

 
6:00 - 9:00

Australian Party

Hosted by AGDA

@ W2 Storyeum
7:30 - 10:30

Dinner with a Side of Design 3

Theme: Economics
limited seating, purchase ticket in advance

@ The Irish Heather
THURSDAY 29 April
8:00 - 8:45

Rise & Shine: Breakfast with Adobe™

Colin Smith

@ Vancouver Convention Centre (Canada Place)
9:00 - 9:45

VALUE FOR THE BRAND

Design's Value to Business

Heather Fraser (Canada), Ronald Kapaz (Brazil)

Presented by The Globe and Mail

 
9:45 - 10:30

The Cultural Value of Art in Design

Marian Bantjes (Canada)

 
10:30 - 10:45 COFFEE BREAK  
10:45 - 11:30

You can't value design without designing values

Ian Grais (Canada)

 
11:30 - 12:15

Delight in user interfaces

Frank Chimero (United States)

 
12:15 - 1:30 LUNCH  
1:30 - 2:15

Value for the Brand 3

Ali Gardiner & Ben Hulse (Canada)

 
2:15 - 3:00

Panel: Global Design Procurement

Blair Enns (Canada), John Gleason (United States), Debbie Millman (United States), Ali Gardiner (Canada)

 
3:00 - 3:15 COFFEE BREAK  
3:15 - 4:00

Panel: Sustainable Practice

Nathan Shedroff (United States), Valerie Elliot (Canada), David Berman (Canada)

 
4:00 - 4:45

Design and Indigenous Culture

David Lancashire (Australia) - streamed from Melbourne/Debra Sparrow (Canada)

 
4:45 - 5:30

Design's Higher Calling

Dr. Tony Golsby Smith

 
5:30 - 5:45

Day 2 Wrap Up: Closing Remarks

Russell Kennedy, Icograda President

 
7:00 - midnite

Graphex 2010 Awards

Reflecting the Best of Canadian Design
limited seating, purchase ticket in advance

@ Canvas Lounge
FRIDAY 30 April
10:00 - noon

Workshop: UX Design for the web

Steven Fisher, Palantir.net

@ VFS Web Café
1:00 - 5:00 Education Roundtable:
Establishing a National Profile for Graphic Design Education in Canada
@ Emily Carr University of Art + Design

Note: Events in green require a separate ticket from your conference registration. Find information on ticket purchase on our Special Events page.