Martin Miruka

Miruka is the Founder, CEO and Lead Strategist of ATOM-tdf, a Business Innovation and Brand Strategy firm based in Nairobi, Kenya. He has over fifteen years experience in entrepreneurship and is a pioneer and thought leader on Brand Strategy in Kenya.

He is the Chairman of Diversity Africa Foundation and KenyaOne, a non-profit organisation founded by ATOM to champion issues of diversity and the creation of a Value-based National Brand for Kenya.

Miruka is the author of ‘The Passion of the Brand’ - A CEO’s Guide to Brand Development. This handbook is available free of charge to ATOM’s current and potential partners in the East African Region, to increase awareness and action by CEOs in leveraging brand strategy as a fundamental means of transforming African businesses into global African brands.

Click here to get to know Martin better by reading his speaker interview.

Download and listen to Miruka's presentation.

Session: Wednesday, 28 April 2:15-3:00