Ali Gardiner
For almost eight years, Ali Gardiner has been working in her dream job promoting sport and Canada through branding and design for the Vancouver 2010 Olympic and Paralympic Winter Games.
Ali is the Vice President, Brand and Creative Services for the Vancouver 2010 Olympic and Paralympic Organizing Committee (VANOC).
Managing the Brand and Creative Services department at VANOC, Ali oversaw the development of the Games brand strategy and design elements such as the emblem, mascots, medals and torch, as well as the graphic identity that will create a unifying, signature look across the “Games theatre” in the form of more than 10,000 applications. Her team also worked closely with the Vancouver 2010 Licensing and Marketing departments to leverage the 2010 brand and its design assets in official souvenirs and sponsorship activations.
Prior to her role at VANOC, Ali was the Brand Manager at the Vancouver 2010 Bid Corporation that won the Games for Canada in 2003. She was also part of the team that won the bid to host the 2006 World Junior Hockey Championships in BC.
Before life at Vancouver 2010, Ali worked at Molson Canada in brand management, and was involved in developing the identity for many of Molson Canadian’s signature events and promotions – including the seven-stop action sport festival Molson Canadian SnowJam.
Born and raised on Vancouver’s North Shore, Ali attended Queen’s University in Kingston, Ontario where she graduated with a Bachelor of Commerce. She currently lives in North Vancouver with her husband and son, where art, sport and popular culture are as much a part of life at home as they are at work.
Click here to get to know Ali better by reading her speaker interview.
Session: Thursday, 29 April 1:45-2:15 - presentation, 2:15-3:00 - panel
